Don’t miss live blog tonight with MTV executive
November 20, 2008 – 1:05 pmEveryone in media right now is scrambling for the best way to stay relevant in consumers' lives.
Although I work for a newspaper, I know people don't consume news the way they once did. That's why on election night, I was sitting in front of a camera streaming live video and answering readers' questions via a live blog at Tallahassee.com.
Transforming the way we disseminate news is a topic driving more discussions and decisions in our newsroom every day. Marketing and advertising professionals are also looking for ways to reach the next generation of consumers.
Tonight, Tallahasseeans have the opportunity to hear from someone on the forefront of digital media. The American Advertising Federation in Tallahassee and Comcast are sponsoring a talk by MTV Digital Account Executive Jeremy Delaplane at Paradigm, 115 W. College Ave.
Because Delaplane is discussing digital media, it seemed befitting for us to cover his talk digitally. So, beginning at 6:30 p.m., we'll host a live blog with updates from Paradigm. I'll be in the live blog, posting information about what Delaplane has to say, and answering questions from our readers.
Delaplane will discuss "Generation P" and how to reach them. In a New York Times article, Judy McGrath, chairman of MTV Networks, introduced “Generation P” as “young adults who expect to produce and program their own media.”
Members of this generation aren't passive consumers of media. They expect media to be interactive, and I'm hoping Delaplane's discussion will be an opportunity to learn more about reaching these individuals.
So please join us. The blog will be on our homepage at Tallahassee.com.
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